The Firm
Darryl Peterson II didn't study this business. He raised it. 727 exists for one reason: to give elite athletes a foundation built for legacy, not just contracts.
"727 was built for one reason: to compete. Not for a piece of the market. For the top of it."
Photo: Darryn Peterson
Projected #1 Overall Pick, 2026 NBA Draft
Darryn Peterson didn't just choose an agent. He chose 727. That's the standard every athlete who signs with this firm walks into.
VIEW FULL ROSTERWhy 727
Not claim.
The roster speaks.
Family at the center
of every decision.
Legacies,
not just deals.
Nationally
credible.
What We Do
Five services. One standard. The standard inside 727 doesn't change based on your draft position or your deal size.
The Origin
"727 Marketing Firm was built by Darryl Peterson II around one vision: give elite athletes what his son Darryn had. A foundation built for legacy, not just contracts."
Every athlete who signs with 727 joins a firm built from the inside. By a father who understood what was missing, and built something better.
Photo: Darryl Peterson II
